Invest in Real Estate with These 6 Different Ways

Invest in Real Estate with These 6 Different Ways

[PT’s note: This comprehensive article was contributed by Eric Bowlin from I first heard Eric on this Bigger Pockets episode. He lives here in Texas with me now and we regularly get together for lunch and talk real estate and business. Here’s Eric….]

It’s remarkable to see how real estate investing can create so much wealth. You see it everywhere–TV, the web, or your friend who randomly decided to flip a house, it seems like everyone is making money in real estate.

The real strength of real estate investment is in rental income, not market appreciation. Because real estate can be expensive, you may think that real estate investing is out of reach. But there are several ways that you can get involved in real estate with as little as $500.

Table of Contents

  1. Rent Out Your Home
  2. Do a Live-In Flip
  3. Buy a Turnkey Rental Property
  4. Partner with Other Investors
  5. Invest Through Crowdfunding
  6. REITs

Most Investors Use a Shallow Analysis of Real Estate

But before we get into each method in detail, allow me to quickly go over the power of real estate investing. There are plenty of misconceptions.

First, you cannot simply compare house prices to stocks since appreciation is only 1 of 5 ways real estate generates wealth. Here’s an article from Lifestyles Unlimited about that

invest in real estate

Most investing sites will do some quick analysis and show you a graph like the one I made above. I’ve normalized real house prices and stocks to 100 in the year 1970 and also adjusted for inflation.

When you compare the two with this sort of shallow analysis, clearly stocks outperform real estate by a lot. Stocks nearly triple in value. Homes went up only 40 percent.

The Strength of Real Estate is Rent, not Appreciation.

Just as a silly example, let’s say you purchase a terrible rental property and it earns only a 4% return on the value each year (after all expenses, vacancy, etc). I personally would never invest in this deal, but it’s a good working example with easily attainable numbers.

Now, we need to adjust the charts to account for rental income.

The best way to compare is to add the total rental profit back into the price. It’s just like adjusting a stock price for collected dividends.

Taking a Second Look

Now, look at the following chart of cumulative rents + house values versus stocks.

invest in real estate

Starting at the same point, once you add even a measly 4% return from rents each year, real estate outperforms stocks over the period.

To be clear, changing the time frame can easily change the results. I chose 1970 simply because that is the data I have available. But, the evidence is still strong that real estate can perform very well, and the returns are very stable and smooth.

Anyone Can Get Involved in Real Estate Investing

Of course, not everyone wants to be a full-time real estate investor, nor should everyone become one, but I believe that everyone could benefit by allocating some of their wealth into a real estate investment.

The problem is–real estate is very expensive. Most people simply can’t drop a few hundred thousand and buy some rental property.

Luckily, there are a ton of ways to invest in real estate without becoming a real estate investor and without needing a ton of money.

1. Rent Out Your Old Home–Use the “Stepping Stone” Approach

Cost to Start–Under $20,000

You may have heard of something called the “accidental landlord.” It’s when someone lives in one home, moves, then rents out the old home. The “accidental landlord” never planned to be a landlord. They become one when they buy a second home.

Unfortunately, most single-family homes actually make terrible rental property because they can’t earn a profit. As the charts show, appreciation alone is a terrible reason to buy property.

To make the strategy work, you need to plan it in advance. You should focus on buying a home in a neighborhood with great rents that are higher than the cost of the mortgage and all expenses. 

Related: My First Rental Property: Not Really a Great Investment

Use the “Step Up” Approach

When it’s time to move into a better home you simply “step up” to the new home and rent out the old one. You’ve just become a real estate investor.

I started in real estate with the stepping stone approach. My first property was a 3-unit multifamily near my grad school. We rented two units and lived in one for free. After a couple of years, we moved to a townhouse and rented out all three units.

House Hacking

The great part was the rent on two units paid for all of our expenses while we lived there. When we moved, the 3rd unit paid for almost all of our expenses in our new home. This is a popular approach to real estate investing called “house hacking.”

By house hacking, we were able to own two properties and never had to pay out of pocket each month for them.

We’ve since moved again and the rent from the townhouse covers most of our expenses where we live now.

To do this you simply need to qualify for a normal mortgage. If you go with an FHA loan, you can buy a reasonably priced home under $200,000 in most states which will cost around $10,000 for a down payment and closing costs.

Since you’ll ultimately need two properties, the cost to get started will be around $20,000.

Related: House Hacking with Paula Pant

2. Do a Live-In Flip

Cost to Start–$30,000

A slightly different but closely related strategy is the live-in flip.

The goal of this strategy is to buy a home that is livable (and therefore can be financed) but one that requires a lot of work. Work could include upgrading the kitchen/bathrooms, adding hardwood floors, finishing a basement/attic, or building an addition.

This isn’t for the faint of heart because you’ll essentially live in a construction zone for a while. However, the potential for tax-free profit is huge. Approach a live-in flip exactly the same way as a standard flip.

The Process

First, you’ll need to find a livable property and also estimate the “after repair value” or ARV. You can do this by asking your real estate agent or reviewing comparable sales.

The next thing is to estimate your rehab budget. Do the work yourself to earn some sweat equity, if you have the skills. If not, get a good contractor in there to give you a price.

Make Sure the Numbers Work

The offer you make should account for some profit. Take the ARV and subtract your profit goal and also subtract the repair costs. The total is your best offer.

I estimate costs of $30,000 or more because you’ll need to fund the initial purchase ($10,000 or so if you go FHA) and you’ll need to fund the repairs. It’s impossible for me to give a blanket cost for repairs, but $20,000 will get a lot of work done if you do most of it yourself.

Fringe Benefits of Flipping

The great benefit of this strategy is the tax advantages. A typical flip is subject to all kinds of taxes on the profits. After three years of residency at the home, you’ll get most or all of the taxes wiped out since profits on homes are not taxed up to a certain amount. I’m not a tax professional, so please consult one before buying or making offers.

This strategy is great because it’s pretty low-risk. If the numbers don’t work and you can’t sell for a profit, simply stay in the home! You need a place to live in anyhow.

If you can sell for a nice profit, sell it and buy your next live-in flip. You could put more money down and have a lower mortgage or you could invest the money into the stock market or other investment.

Combine this strategy with the “stepping-stone” approach and earn even more. By refinancing the property, you will capture the equity and then also have the benefit of long-term rent.

3. Buy a “Turnkey” Property

Cost to Start–$30,000 – $50,000

If you aren’t keen on the idea of moving a lot or living in a construction zone, you may want to consider a turn-key investment property.

As the name suggests, a turnkey company takes care of almost everything for you. They help you find, analyze, buy, and manage the property. Every company is different and they don’t all offer the same services, but here are the basics:

Finding and Analyzing the Turnkey Property

I’ve seen turnkey companies find a property in a variety of ways. Some buy and fix the property directly while others use a network of rehab companies to find their completed properties. Others provide fixer-uppers and give you the repair estimates and have you pay for upgrades.

Regardless of what numbers they give you, make sure you do your own analysis! Here’s how to find and evaluate rental properties. 

Buying the Turnkey Property

Most turnkey companies have relationships with mortgage brokers or private lenders to help the deal happen. It’s still important that you are financially stable and qualified to purchase.

Managing the Turnkey Rental Property

Turnkey companies will either manage the property directly or connect you with a reputable management company. Their reputation really relies on this piece, so they tend to take it very seriously.

Also, management companies can get a lot of referrals from turnkey companies. If there is a problem with your management company, you can sometimes go back to the turnkey company and ask for their assistance. The property manager may go out of their way to make you happy just to keep those referrals coming.

Cost of Turnkey Properties

Turnkey companies focus on cheaper properties that can range from $50,000 on up.

It requires approximately $30k to get started, though it can vary. Since you won’t be living in the property, you’ll need a conventional loan and 20 percent down. On a standard $100,000-150,000 house, that’s $20-30k plus closing costs.

You’ll also need to have some cash available as reserves in case you have any major repairs in the first year.

The Risks of Turnkey Properties

I won’t lie, I’m not a huge fan of turnkey properties. A lot of people swear by them, which is why I included them in the list.

But there are a lot of risks with turnkey investing. First off, there is a lot of incentive for turnkey providers to charge you top dollar for the properties. Since you aren’t familiar with the out of state market, you probably won’t even realize it.

Also, property management companies have a lot of incentive to cause more repairs and tenant turnover.

I generally distrust deals where the incentives don’t align and that’s why I shy away from turnkey rentals. But, I do know there are many very reputable turnkey companies out there and I know several people who swear by them.

Make sure you do your research before you buy.


One option for finding a turnkey property is It’s an online marketplace for tenant-occupied real estate that focuses on connecting potential real estate investors with the right property.

Finding the Perfect Investment Property

Using their website, you can buy an investment property based on the specs and reports provided then start earning rent from day one. Roofstock also offers thorough inspections on all properties, including the quality of the house, the estimated repair costs as well as the property’s financial information.

There are transaction costs associated but they’re not too steep. If you’re a buyer, you will pay a 0.5% marketplace fee while sellers pay a 2.5% listing fee. This is much less than the commission you’d pay a real estate agent.

The properties are located all over the country in cities such as Saint Louis, Pittsburgh, and San Antonio. The handy search feature on the website allows you to sort using different criteria including turnkey properties, good school district, properties that meet the 1 percent rule, and so on.

The Information You Need to Make an Informed Decision

Most of the properties listed are single-family homes although you may find a duplex or two as well. There’s very detailed information about each property from a complete inspection report, to detailed photos, a 3D model, and much more.

Many of the properties are tenant-occupied so you’d be assuming the current tenant contract from the previous owner. This means you can start collecting rent as soon as you buy the property, which is a bonus.

Roofstock also helps you find financing for your rental purchase using an integrated financial solution. This can also help you close on the property quicker – in as little as 30 days. However, you may want to compare the rates they offer with other lenders to make sure you’re getting a fair deal.

4. Partner With Other Investors

Cost to Start–$25,000 – $100,000+

Consider working with other investors if you aren’t interested in the nitty-gritty of real estate investing but you still want to add real estate to your portfolio.

Good investors are always looking for partners on deals. Good investors are good at finding deals. Since deals cost money, good investors are always out of cash.

Investors complete more deals by partnering. The more partners, the more deals get done, the more money everyone makes.

Different Ways to Partner

There are two primary ways to partner on a deal–as an equity investor or as a lender. The key difference comes down to risk and return. Also, there are a number of different areas of real estate to partner in, and each has its own sets of risks and rewards.

House Flipping ($25,000+)

One of the most common ways to partner is on a house flip. The best house-flippers are always looking for private lenders but rarely want to share equity.

New investors can’t qualify for any kind of financing, so they will split profits.

  • On the low side, you may be able to use your money to help fund some repairs, but you can’t help much with the acquisition or other costs.
  • On the high side, you may be able to fund the entire purchase plus repairs.

The more money you provide, the better terms you can negotiate because you are more valuable to the borrower/partner.

SFR and 1-4 Unit Multifamily Rentals ($35,000-$50,000)

Another way people partner is on rental property. Many people are great at saving but may not qualify to purchase more property. This is where partnering comes in.

Every deal is different so no two are structured the same, but essentially one person provides the down payment (or a bulk of it) while the other finds and buys a property.

There will be some split of equity and rents based on how your partnership is negotiated and who provides more money and services.

Commercial and Apartment Building Syndication ($25,000 – $100,000)

Syndications buy most of the large buildings you see around town. Groups of investors pool their money to provide the down payment on the property, and the sponsors of the deal finance the rest.

The smaller the deal, the lower the minimum investment, but rarely below $25,000. For instance, a small $2 million deal only needs to raise $500,000 for the purchase. That’s only 20 investors with $25,000 each, not hard to achieve.

Imagine trying to raise $30 million…suddenly $25,000 doesn’t seem like a lot. That’s why large deals may have minimums of $100k or more.

How to Find Investors to Partner with

Since it’s technically illegal to advertise partnerships and projects, it can be difficult to find partners. It’s always best to start with your own network by asking everyone you know if they invest in real estate or if they know someone who does.

Then you can begin to expand your network by attending local investor meetings and try to network with some people there.

A lot of cities (especially smaller ones) don’t have any good investor meetups. Sometimes the networking events are there, but they are focused on a different area of real estate than you want to invest in.

In that case, you should start networking with investors online to grow your network.

5. Invest in Crowdfunded Real Estate

Cost to Start–$1,000 – $20,000

This is the newest game in town. Crowdfunding is where a group of investors can pool their money in a project and share the profits.

Wait, that sounds exactly like syndication…

…because it is. Crowdfunding is essentially web-based syndication.

It’s obviously not a new concept but it is a new way to do deals. But the key difference between syndicating and crowdfunding is that crowdfunded deals can be advertised online but they are limited to only accredited investors. (Here are the accredited investor guidelines.)

The benefit is the best crowdfunding platforms do a lot of due diligence for you and that helps weed out the bad deals. The bad part is you end up paying some extra fees for that, and it’s limited to accredited investors. Unfortunately, that’s just the way the SECs rules are written.

Related: 3 Real Estate Crowdfunding Sites to Add to Your Investing Portfolio

You’ll Probably Need to Be An Accredited Investor

A couple of sites let you invest in some deals for as little as $1,000 which is awesome. Most sites require $5,000–$10,000 which is still good. A few require $20,000 or more which is more in line with what a standard syndication requires.

The biggest drawback is the requirement for accreditation. Currently, only two crowdfunding sites have any products for non-accredited investors. The good part is it opens up some investments to the non-accredited, but the bad part is they’re actually just private REITs and not a syndicated deal. I’ll get into the pros and cons of REITs in the next section.

Non-accredited investors can buy into one of these REITs or partner with somebody instead. Accredited investors can invest directly with a sponsor or choose a crowdfunding platform.

Crowdfunding Platforms

To kick off your research for crowdfunding real estate platforms, here’s a list of some of the ones that could make sense for your own investment needs:

  • EquityMultiple lets you invest in professionally managed commercial real estate. These private-market investment opportunities have passed multiple layers of due diligence.
  • Realty Mogul is an online marketplace for real estate investing in commercial deals. Investors can browse investments, review due diligence materials and sign legal documents through a secure online portal.
  • PeerStreet gives you the option to build your own portfolio of real estate loan investments or allow the company to do the work using automated investing. They provide access for accredited investors, funds, and institutions to private real estate loans.
  • Rich Uncles allows you to invest in rental real estate without having to buy properties. The company collects rent from creditworthy tenants and distributes it to shareholders in the form of monthly dividends.
  • CrowdStreet connects investors with highly vetted commercial real estate offerings available for direct investment. There are three investment options–direct investing, fund investing and managed investing.
  • PeerRealty is an online marketplace where accredited investors can take part in high-quality real estate deals with reputable developers.
  • RealtyShares is a real estate investment platform that gives investors direct access to quality investment opportunities with a minimum investment of $10,000. You can build a diversified portfolio with investments with different risk and return profiles.
  • Patch of Land is a crowdfunding real estate platform that allows investors to invest directly in loans. Build a portfolio of residential and commercial real estate loans throughout the country such as residential fix and flip, refinance, group-up construction, etc.
  • Fund That Flip is an online investment platform for residential real estate redevelopment projects. It connects investors with projects needing funding and offers basic screening and due diligence for each property and redeveloper. 

[PT’s note: I’m currently investing my excess emergency savings funds through the peer-to-peer crowdfunding platform, PeerStreet. It takes just $1,000 to get started, but you need to be an accredited investor. I really enjoy the platform as I can easily spread $10,000 across several different real estate investment loans in different regions across the U.S. and for different time frames. It works very similar to Lending Club. Now back to Eric….]

6. Buy Into Real Estate Investment Trusts (REITs)

Minimum Investment–$10?

A REIT, or real estate investment trust encompasses a wide range of offerings that invest in a broad range of real estate. It is required to distribute 95 percent of its earnings to shareholders and also pass a number of other tests in order to maintain its status as a REIT.

There are some exchange-traded REITs where you can theoretically buy just 1 share. However, there are also private REITs with massive minimum payments which is why the minimum investment has a question mark next to it.

The great thing about a REIT is you can get some exposure to real estate in your portfolio by simply buying into a REIT with your brokerage account.

Unfortunately, the returns aren’t quite as good as syndication or direct investments in real estate. But it does help increase diversity and decrease volatility in your portfolio.

There are three types of REITs–Private REITs, public exchange-traded REITs, and public non-traded REITs.

Public Exchange Traded REITs

These meet all the SEC requirements to be listed on a stock exchange, but they are still a REIT. The benefits of these are they are highly liquid (a rare feature in real estate). The drawback is they have higher fees and most likely have lower returns due to the SEC regulations.

These are the most popular and least risky form of REITs.

Private REITs

Private REITs are not listed on an exchange. They also don’t need to meet the burdensome requirements of the SEC. In theory, the returns can be much higher due to the reduced regulatory burdens. But there are a lot of bad private REITs out there with massive fees.

The lack of liquidity can also make it very difficult for many investors to get their money out of a private REIT.

Public Non-Traded REIT

These REITs meet the same regulatory requirements of their exchange-traded brethren. But they are not traded on an exchange.

Investors are more confident in them because they have to meet a higher regulatory and disclosure burden, but they are also stuck with a non-liquid investment.

But the benefit is that they may be less volatile since the value is not in any way related to the broader stock market.

Disclaimer on REITs

FINRA has a pretty big disclaimer about private and non-traded REITs and I need to make sure all the readers are aware of it. Non-traded REITs come with significant risk because they are illiquid, often have a lot of fees buried in their 150+ page offering curricula, and are very complicated investments for normal investors.

However, the biggest drawback of non-traded REITs is they don’t have a specified selling period like most syndications do. Once the money is in, you don’t know when you will get it back.

Therefore, make sure you understand what you’re getting into before buying into a REIT.

Try Fundrise

If you’re looking to dip your toe in the eREIT investment pool, consider giving Fundrise a try.

The crowdfunding platform allows you to invest in commercial real estate. You can get started with as little as $500 at a time and get to pick the projects that receive your funds.

They currently offer eREIT and eFunds options, which are similar to a REIT but offered under the new regulation A+. And the investments are available to both accredited and non-accredited investors and are both low cost and tax-efficient.

These investment funds acquire and manage many individual real estate properties. And that means broad diversification for investors.

Fundrise’s strategy is focused on buying investments for less than replacement cost and improving them through hands-on management and partnerships with local operators.


With Fundrise, you can also request redemption of your shares on a quarterly basis. But depending on how long you’ve owned the investment, you may have to pay a fee for early withdrawal.

Fundrise does offer a 90-day money-back guarantee, however. So if you decide to cash out within the first 90 days of opening your account, you can do so without a penalty.

Plans and Features

With Fundrise, you can invest as little as $500 with one of their Starter Portfolios. Or, if you have at least $1,000 to invest, you can pick one of their Core Plans, which give more options and potential for long-term growth.

Another great thing about Fundrise is that you can reinvest your dividends with their DRIP (Dividend Reinvestment Program) program. This could lead to a lot more compounded growth over time.

Customer Satisfaction

People seem to love investing in Fundrise. They have an A+ rating with the Better Business Bureaus and have high review ratings on Google and Trustpilot as well.


If you’re not an accredited investor but would like to dip your toe into real estate crowdfunding, you may want to give Fundrise a try. Read our full review of Fundrise here.

Related: Peer-to-Peer Lending: What Is It? Best Websites for P2P Lending?

The Bottom Line

In conclusion, the wonderful thing about real estate is there are countless ways to invest in it. But I can’t talk about everything in one article.

Without opening a browser, I can think of a half-dozen awesome ways to invest without being a hands-on investor that I didn’t even mention–mortgage notes, tax liens, non-performing notes, wrap-around lending, and more.

The point is–don’t get trapped into 2D thinking in a 3D world. Regardless of your risk tolerance, investing style, or available cash, there is some type of real estate investment that can work for you. Find the kind of real estate that works for you and pursue it.

Do you invest in real estate? Tell us your favorite method in the comments!

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